Project: Little Big Cafe
Focus: Social Media Marketing
Duration: Ongoing (5 months)
The focus of AHIT’s project with Little Big Cafe was to establish it as a leader in the social media landscape. We also aimed to create a strong and relatable channel that would resonate with a diverse audience. so we at AHIT’s goal was to connect deeply with the audience, increase their engagement, and also ultimately drive more footfall to the cafes.
1. Elevate Little Big Cafe as a Social Media Main character
2. Increase Audience Engagement through Reel Shooting and Editing
3. Regular Production and Sharing of Engaging Content
Our journey with Little Big Cafe is not without its challenges. As with any project, we faced some difficulties, but we were able to overcome them with determination and teamwork. Some of the main challenges we at AHIT faced were:
1. Keeping up with the constantly changing social media algorithms and trends.
2. Maintaining a consistent posting schedule while also ensuring the quality of content.
3. Dealing with negative comments and reviews from dissatisfied customers.
1. Developed visually appealing Reels and Posts
AHIT's team of creative professionals worked closely with Little Big Cafe to develop visually appealing and high-quality posts and reels. We understood the importance of eye-catching visuals in the food industry and made sure to incorporate this into our content. Our team also ensured that the brand's identity and values were reflected in all the content we created.
2. Implemented a Reliable and Engaging Content Calendar
To keep the audience engaged and interested, we created a content calendar that included a variety of content such as food photography, behind-the-scenes footage, customer reviews, and interactive polls. This helped in keeping the audience interested and drove more traffic to the cafes.
3. Cultivated an Interactive Online Community
We also focused on cultivating an interactive online community by regularly responding to comments and messages from the audience. This helped build a strong relationship with the audience and increased their loyalty towards the brand. We also encouraged user-generated content, further strengthening the brand's online presence.
However, with open communication and a proactive approach, we were able to address these challenges and deliver successful results for our client. And also we keep going to get better and also make sure to maintain their online engagement.
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