Samosa Hub

Project Name: Samosa Hub
Focus: Video Shoot and Social Media Marketing
Location: Jaipur
Duration: 7 months (Continuing)

Project Overview:

The goal of the Samosa Hub project was to establish a powerful online presence through the use of top-notch video content and a complete social media marketing service. By establishing connections with the local community and wider audiences through interesting and imaginative video shoots and social media campaigns, AHIT aims to establish Samosa Hub as a distinctive and lively food brand in Jaipur, Our team posts on social media daily to engage customer traffic at Samosa Hub.

Project Goals:

1. Build Samosa Hub's Social Media Presence: The brand Samosa Hub requires a dominant position as the premier destination for traditional samosa delights in Jaipur which will be achieved through targeted social media marketing campaigns across multiple platforms.
2. Increase Audience Engagement: Samosa Hub should enhance its social media engagement with entertaining content that people can relate to and that presents visually attractive videos.
3. Promote Samosa Hub's Unique Offerings: The video content highlights the extensive samosa selection and unique menu items of Samosa Hub while focusing on showing its product features.
4. Drive Footfall to the Store: The Samosa Hub location receives increased physical visits through the use of media content that engages customers and builds store awareness.

Challenges Faced:

AHIT successfully addressed multiple encountered issues through creative methods while collaborating closely with Samosa Hub during the project period.

1. Competing in a crowded food industry: Jaipur's food market shows strong competition because various well-known dining establishments operate in the area. Social media marketing posed itself as a major obstacle for organizations to stand apart in the marketplace.
2. Creating eye-catching content: To achieve visual appeal in food content we produced videos and posts that would keep the audience's attention through their engaging visuals focused on food presentation.
3. Reaching the right audience: In order to find success we needed to connect with Jaipur residents who both enjoy food and use social media platforms because these customers represented our target audience.
4. Balancing creativity and branding: Our main goal was to maintain dynamic content which kept both Samosa Hub branding and entertaining qualities intact.

Solutions Delivered:

1. High-Quality Video Content Creation: A creative team from AHIT made outstanding videos that displayed both Samosa Hub’s scrumptious samosas alongside a lively setting. The production included scenes capturing samosa preparation and showed customers tasting the food as well as food images. The content consisted of brief videos of culinary preparation reels along with reviews from customers as well as advertisements of the samosa varieties.
2. Strategic Social Media Marketing Plan: A strategic business approach was implemented across Instagram together with Facebook by focusing the content on food engagement. The content mixture included images of their products alongside customer feedback and factory tour videos which used a combination of reels, polls and contests, and stories to maintain audience engagement.
3. Content Calendar and Regular Posting: The social media content schedule featured routine updates for both posted content and stories and reels. Post updates occurred every 3-4 days to preserve audience view and engagement levels.

Ongoing Solutions:

Samosa Hub continues to grow as a result of AHIT's ongoing efforts. The group's creative social media tactics and interesting content have greatly raised the number of customers. Today, Samosa Hub has seen a significant increase in customer traffic as a result of AHIT's efforts, with more and more people visiting the brand every day.