12 Best Digital Marketing Strategies for Schools

This blog will list the 12 Best Digital Marketing Strategies for Schools that you can use in order to improve your school's online visibility. You can read it to learn more.

Schools are a great educational platform. Marketing for schools should be done with care. You need to take care when marketing for schools. We have compiled a list of valuable digital marketing strategies for schools you can use in this blog.

1. Increase the functionality of your website

A school's website is its primary digital presence. Websites should be compatible with both mobile and desktop users. Mobile responsiveness is important because most website searches will be made using a mobile device. It is important that the website is easy to navigate. Make sure the subfolders are placed right on the homepage. This will make it easier for users to navigate.

94% of website visitors' first impressions are related to design.

Imagine a parent searching for the best schools for their children. They would choose the school that has a great website and a fast loading speed. The school website should include all the information needed, such as the school's history, reputation, and standards.

2. SEO can help you improve your organic search visibility

Keep your SEO game stronger. Use all keywords necessary to rank your website once it is searched for. What is the most common keyword? It's the Best School and the location where the parents will allow their children to attend. To optimize your website, make sure you are using this keyword and related keywords often. Search engine optimization strategies are not only dependent on keywords but also on other factors such as loading speed, backlinks, crawlability, and many others.

3. Make use of social media ads.

Educational Content can be shared in a fun and engaging way to help others on Social Media. This will bring a lot of attention to the school and increase its visibility. While schools have limited social media space, it is important to use them. Times have changed, and parents now want schools that focus on more than just curriculum. Social media is a great way to build your community and show off your school culture. Demonstrate what the school is all about. Make your social media accounts a mini-book about the school's culture, from literary arts to sports to cultural events.

4. Email newsletters to create and share

Newsletters are a great way to build a relationship with parents. Send out newsletters on holidays like Deepavali and Pongal, Children's day, Teacher's Day, and other times that align with your school's core values.

Send out newsletters with a message and a note that are valuable. This will keep your parents in touch and adds authenticity and value to your school. One of the most effective digital marketing strategies for schools is to send out newsletters.

5. Make Time for Content Marketing and Video Marketing

The most basic digital marketing strategy for schools is content marketing. Parents can benefit from creating and publishing informative, creative blogs to improve their school's search engine ranking.

Video marketing is the best way to show off your school's online image. You can showcase the school's infrastructure and cultural and sports events in videos. Video marketing and content marketing are key digital marketing strategies that schools can use to establish a strong online presence.

Hubspot reports that 55 percent of people view online videos each day.

6. Continually Improve and Check Your Online Reputation

Check out the online reputation and reviews of your school. You can find reviews for schools on the GMB site and Quora. There are very few platforms that only focus on school reviews. Display genuine and positive reviews. Negative reviews should be addressed immediately. This will create value for your school and help you build trust in the school's ability to resolve issues.

It would help if you kept an eye on your website, social media presence, and presence on other social and internet channels. A clear, genuine online reputation is one of the most effective digital marketing strategies you can use for schools.

7. Use Your Offline Communication To Leverage Your Online Activity

Advertising in newspapers is a traditional method of marketing that has been around for ages and will not go out of fashion. Advertisements in newspapers should include the website and other social media details. If you are attempting to communicate with parents via email, make sure you include an option inviting them to subscribe through a newsletter.

You can distribute circulars with information about school happenings. Then make use of the space by adding social media details to allow parents to access the space and connect with you on social media. If you send out pamphlets or banners advertising your school, make sure to include information on your website as well as other social media details. This makes it easier for prospects to get in touch with you.

8. Make sure your school is listed on Google My Business.

A Google My Business page is one of the schools' most important digital marketing strategies. GMB can include all relevant information, such as the phone number, address, and website details. It also includes directions to the school. Nearly 90% of people searching for businesses on the GMB page will visit the website. Make sure you have a functional website and link it to your GMB page.

Make sure to optimize your GMB page by using popular and related search keywords such as best schools near me. Make sure to keep your GMB up-to-date with photos and videos. This will give your school a lot of visibility. You can also add photos of the infrastructure and classroom setups.

The average conversion rate for websites that use video is 4.8%, while it's 2.9% for websites that don't.

9. Offer personal assistance

Schools can use personal assistance for parents as a digital marketing strategy. It can also maintain the relationship between the school and parents. It would help if you had an online portal for parents on your school website, where they can communicate with you and address any concerns. It would help if you had e-counseling for students and parents. This will help you engage them better. Chatbots are helpful in addressing parents who visit your site.

If a parent wants to enroll their child in a higher secondary school, they can use the chatbot to do so. The chatbot will assist them in this matter and let them know the steps they should take to get the student accepted into the school. Personal assistance is a great way to connect with parents and provide them with support.

10. Parents are the Target of the Internet

Smartphones have made it possible for almost everyone to access the internet. Targeting parents via the internet is a smart way to reach them. You can reach parents via a variety of online platforms, including google ads and social media ads. Schools can use remarketing as a digital marketing strategy. Reach out to parents who are already interested in your school.

You don't have to reach parents via ads. Online communities are another way you can reach them. You can create online communities and groups through Facebook, Twitter, and other social media platforms. Post content that reflects your school's values. Post information about school cultural events. You can have a lively discussion and debate on the platform. You can reach parents by joining parenting communities on Facebook, Reddit, and Quora.

11. Review from Old Students: More Attention

The best digital marketing strategy for schools is to showcase the reviews of former students online. You can collect testimonials from former students and post them on your website or social media. You can use it as creative in targeted ad campaigns.

84% of respondents trust online reviews more than personal recommendations.

Reviews are a sign of authenticity and trust. Review sites are an excellent way to build trust and reputation for schools. Creating reviews for your school on Google my business is a smart idea. Ask former students to leave a review and rating for your school. This will benefit many students and give them a clear picture of what they can expect from the school.

12. Remarketing and Google Ads during the Admission Time

Admissions time for schools is similar to election time for political parties. Yes, that's right. This is the peak time when your school's digital marketing strategies should be active. Use valuable campaigns to show your school's authenticity and culture with targeted google ads.

Remarketing is one way to reach potential leads. These are parents or leads who have expressed an interest in your school. Targeted ads are a great way to reach them and convert leads. People who manage schools often neglect advertising and marketing. A Social media or creative Digital marketing agency in chennai often handle the final marketing and advertising strategy. While this may sound like a time-saving and cost-effective solution, your business is losing out if you don't reap the benefits of your advertising and marketing strategies.