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Google's trending search data demonstrates how consumer expectations have shifted between 2021 and 2022.
Google has released a new report that details how customer expectations are shifting and what people expect from businesses this year.
Customers want things sooner and later, according to a comparison of search volume from 2021 to 2022.
Customers want the ability to shop late at night if they're shopping in person, and they want their items delivered as soon as tomorrow if they're shopping online.
They also want new business experiences, such as the ability to bring their pets out to dinner.
The data in the report is derived from the Google Ads Research and Insights team's analysis of billions of recent search queries.
Staying up to date on changing consumer expectations can help your company better meet their needs, ensuring that they continue to prefer you over competitors.
The report delves into how customers describe their needs when searching for information on Google.
To meet customers where they are in Google, you can emphasize some of these key phrases on your website or business listing.
Here are the key takeaways from Google's report on the most recent changes in consumer behavior and market trends.
Consumer Expectations are Increasing
Expectations for new experiences, services, & shopping methods are rising, and consumers are looking for:
- "Late Night Shopping" has increased by 100% year over year.
- "24/7 Customer Service" has increased by 500% year over year.
- Year-over-year growth of 100 percent in "Dog-Friendly Restaurants."
- "Next-day flower delivery" has increased by 800% year over year.
These trends demonstrate the urgency with which consumers expect products to arrive.
They also want after-sale customer service to be available 24 hours a day, seven days a week.
Customers expect a higher level of comfort when visiting local businesses. For example, being able to take your dog to a restaurant.
If your company meets these criteria, make sure it's highlighted on your website so that searchers can find you.
In-Person Events Are Back
Consumers are itching to get out of their homes and participate in some personalized events once more.
Searches are on the rise for:
- "Cinema near me" has increased by 300 percent in the last year.
- "Seating Chart": Up 600% from the previous year.
- "Spring Break" has increased by 100% year over year.
- "Unique things to do" has increased by 100% year over year.
These trends suggest that consumers are more willing to attend live events this year, which is good news if you're planning to host one.
People, on the other hand, do not want everything to be the same as it used to be, as evidenced by the "to do unique things" quest.
In-person events have resurrected, but consumers don't have to settle for the same old things they used to.
Pandemic Trends That Stuck
Many of them follow what Google refers to as "pandemic trends."
The search is still on for:
- The "makeup game" is up 700% year on year.
- "Best movies to watch right now" are up 300 percent year on year.
- "Nursery Plants Near Me": Up 100% year on year.
- "Hair Trend Women" is up 800% year on year.
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