10 Content-Related Practices To Generate Quality Backlinks
To generate high quality backlinks, you should explore a few quality practices.
The internet has made the world a "global village", as we've heard many times. Communication is no longer hindered by distance in the 21st Century.
As with all aspects of the community, certain matters are highly valued and treated with extra respect.
This respect or "vote-of-confidence" might be necessary to survive in the virtual community.
Search engine optimization is not complete without inbound links, or backlinks.
A gesture of respect is to link to another website from your platform. Linking to your website is a sign of respect.
The internet represents the entire race of human life. To be ranked first in SERPs, websites must compete with each other.
Your content will be seen on the first page in Google search results.
Nobody likes to be on second page! The joke goes that you can hide dead bodies on the second-page and not get caught.
Backlinks can improve your visibility and position. Backlinks can increase your chances of beating similar websites in the competition and help you appear on page one.
How can you generate high quality inbound links? This will be covered later. Let's start by discussing backlinks in depth.
How Backlinks are Important in SEO?
Let's look at an example to show you how backlinks can benefit you.
Let's say Dave is a fashion blogger and writes an interesting article about winter wardrobe trends.
Sasha is the fashion editor at a well-respected magazine's website. Dave's Content is useful to her and she links to his article. This improves the authority of her website and makes Dave a well-known name.
They will both benefit from the mutually beneficial relationship. We call them backlinks mutually advantageous.
Be aware of your website's ranking. Online tools can be used to evaluate not only your site's rank but also any domain authority.
These platforms allow you to gain insight into your competitor's efforts in obtaining useful backlinks.
This tool can be used by SEMrush to access your competitor's link building strategy.
This tool is quick and effective and allows you to monitor the progress of your competitor's link-building efforts and take many actions such as:
- Compare your progress to your competitor's backlink profiles
- Examine the authority of your competitor’s website
- Recognize deleted backlinks as well as new ones
- Watch your nemesis to get new ideas
- Find out the backlink type used
Let's review the most common types of backlinks.
- Do-follow backlinks: These links pass some authority, or "link juice", to another website and improve its domain ranking. These are the backlinks that we will be dealing with in this article.
- No-follow links: A "nofollow" tag placed with an inbound hyperlink will not pass any "link juice". It's neither harmful nor beneficial. These links can be used to link to unreliable sites.
- Low-quality Links: These links can lead to dangerous websites. Google's Penguin Algorithm can be very strict about these links. They could lead to your website being de-indexed.
These are the final reasons to invest in link-building.
- Higher rankings: Want to rank higher in SERPs than your competitors? Your content must have links from trusted websites. Most pages with high rankings have hundreds of backlinks that lead to their site, as well as keywords and multiple domains.
- Faster rankings: A search engine bot takes quite some time crawling a site without backlinks. For faster indexing, try to obtain more backlinks. These links will be used by search engines to find your site and increase your rank.
- These rankings can be used to market your site: They aren't just for show. Your site links target a targeted audience. People click on your link to visit your page. This is known as referral traffic. People who are more interested in your site will stay longer. This is called a low bounce rate.
Ways to Generate High-Quality Backlinks
Let's talk about low-quality links. Spam sites linking to your site will not be a good idea.
This will reduce your reliability and cause your page rankings to drop in the SERPs.
To clean up your referring domains, you should use backlink monitoring tools like Backlink Audit by SEMrush
These SEO tools allow you to find backlinks and determine which are harmful or toxic. Let's now discuss some ways to create high-quality backlinks.
1. CREATE EXCELLENT CONTENT
Make sure your content is easily shared and readable. To create backlinks to content, the best way is to produce high-quality articles and blogs.
If you want your content to rank higher in Google search results, then go for long-form content. Engaging, meaningful, and grammatically correct writing is essential.
It should encourage people to take action and provide some value to readers.
Do a study of the most authoritative content on the subject you are interested in. Take a look at how these websites structure their articles.
Ask yourself, "How can you create something better?" Content doesn't just include textual information.
2. INFOGRAPHICS & BACKLINKS
Infographics can also be used to visually appeal to content. Infographics have been found to be a great way to build links and engage customers on several high-ranking websites.
This visual data can be easily shared on social media. However, it will also educate and entertain your audience.
This is why we use this tactic for backlinks. You might be able to communicate with people who have shared infographics in the past by doing some outreach.
They may be interested in your visual content, and you can even share it online. It's not expensive to create infographics; they cost less than $200. To make infographics at a lower price, you can hire someone through Fiverr.
3. PROMOTE YOUR CONTENT BY YOURSELF
Without effective promotion, your content will not get attention, no matter how profitable it may be.
Find people interested in sharing your articles/blogs. Later, we'll talk about specific promotion strategies.
You can share your work via social media to leverage its power. You can search for roundups to find bloggers that will link to your content.
You can search for your keyword + roundup and get in touch with a weekly/monthly roundup. Be careful not to ask for a direct link.
Send the roundup's webmaster first a link to your content, and wait for them follow up.
4. INTERVIEW SOMEONE OR GET INTERVIEWED
Here, the famous Jumanji catchphrase "Hunt and be hunted" is applicable. Interviews are a great way to share your expertise online.
This is a smart strategy to attract digital attention and increase your chances of getting inbound links. Another strategy is to interview another person so that their personality links back to your site.
It doesn't matter whether you are a well-known figure in your field. It is important to be a great public speaker and master basic techniques for giving and receiving interviews.
You can then reach out to other websites, and offer your services as an interviewee.
This is a type of audio content that could help your website grow. You can search Google for interview roundups.
5. NETWORKING IS THE KEY
Without a network, interviewing techniques won't work. To maintain your digital market reputation and stay competitive, you need to network.
These connections and associations will help you do the tricks we're about to discuss. These contacts can help you discover link-building opportunities in the field.
This is where creativity is key. Let's look at some other creative ways to get backlinks.
6. BECOME A GUEST BLOGGER
Guest blogging is a great way to reach new people and promote yourself. In exchange for writing an article, you can include links back to your site.
This strategy is great for people who don't have a website of high rank. They write for high-profile brands and use the popularity of their clients to drive traffic to their sites.
This tactic was misused by some bloggers to create unprofessional blogs.
Google is very careful about the content they receive. GoogleAnalytics even asks for guest posts.
Before search engines started using it as a ranking factor, guest blogging was commonplace. This is how you search online for guest posting opportunities.
- Digital Marketing + Contribute
- We are looking for digital marketing writers
- Marketing+ Submit an Article
- SEO + Want to Write for
- Use your keyword + to become an author
7. KEEP AN EYE ON YOUR RIVAL'S BACKLINKS
Digital marketing is like playing chess with your opponent.
It is possible to smartly find out about the backlinks of your competitors and possibly even duplicate them. It is obvious to ask: Who are your competition in this field?
You can search for your keyword using Google. Note down the domain names. Once you have identified your competitors, sign up for their newsletters and follow them via social media.
Stuff life setting a Google Alert (site:rivaldomain.com) will let you investigate your competitors.
You can monitor these sites to see their link-building strategies and copy their backlink generation strategies.
8. INTERNET LINKS DO HELP
The unique advantages of internal link-building are numerous. One of the most important is that visitors are redirected to your page.
Internal linking distributes link juice equally across your website and allows guests the ability to easily navigate between your articles.
It provides customers with an excellent customer experience. It establishes the structure of your site, and allows search engines to crawl it easily.
This method allows you to revive older posts and makes it possible for you to be completely self-sufficient.
Your ranking will be boosted by internal link building, which also increases page views. For better exposure, you can copy the Wikipedia article writing style.
9. CONTENT MARKETING ENTERS THE GAME
Content marketing, and its collaborative component, can help you get more backlinks. Podcasts, webinars, and live sessions are the new norm.
To create a project, you can work with another brand. This will allow the brands to build backlinks and increase their page rankings.
Your partner's digital popularity and audience can be used to help you promote your online business. This type of content naturally attracts other links.
A trending topic is the best way to make a podcast. Newsjacking is a smart way to select an issue that has caught the attention of the public.
10. BUILD BROKEN LINKS
Broken links can be used in your favor. Contact the owner of the site if you discover a broken link that is displaying 404 errors.
You can tell them about the broken link, or help them by writing content.
Both cases will result in you receiving a link back from your platform. Google Chrome offers an extension called Check My Links which allows you to search the web for broken links.
It is important to show support and not be greedy about backlinks. Inform the webmaster about the 404 error.
Your website may not be linked back by the webmaster. This is a risk worth taking.
Conclusion: Practices to Generate Quality Backlinks
As we've said before, quality backlinks matter. However, you shouldn't ignore the importance of having inbound links to your site.
An analysis has shown that Google's first-position URLs have 2.2x more backlinks than their second-position counterparts.
For a digital reputation to be built, you need inbound links. Google is not for fools.
You must build organic traffic through backlinks if you want to dominate the SERPs. Links that are paid for or spamming are not allowed.
Ethical link-building can help improve your website's ranking. In 2020, it is possible to earn high-quality links that are related to your website.
To build authoritative and effective links, you must first generate quality content.
Next, find websites that may be interested in linking to your website. These are two simple steps are essential for SEO professionals.
You can now help yourself digitally with the simple tools for link-building online. Submit your articles/blogs to a legal website directory.
You can write for others and offer a "guest blog" in return for one or two of your links. Repair broken links or create new websites by finding them.
Examine how link-building is working for your competitor. These strategies will improve the rankings of your site and increase its overall performance.