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Google's John Mueller explains why query data in Search Console varies between reports.
A question about inconsistencies in Search Console query reports is answered by Google's John Mueller. John explained why the number of search queries reported by page and site level reports may differ from the number reported by Search Console query reports.
The person who asked the question wanted to know if the discrepancy in the reported search query data was due to anonymous queries.
The question was posed as follows:
"When viewing the Pages report in Search Console, I click on a page that has 241 clicks.
When I select a Question Report, the total number of questions is 148.
Do we put this down to the unanswered questions in the help center?"
"That's usually the case," says the narrator. So, when you look at the page level in Search Console, we can show you all the information.
That's because individual page requests aren't unique in any way.
However, there are some questions that have a very limited application when it comes to queries.
We may or may not display them in Search Console.30:40
You can also see the impressions & clicks for each query individually.
When you add the table, it doesn't always match.
That's largely due to our omission of queries that are essentially anonymous queries.
And this is the kind of distinction you'll notice.
So, if you look at Search Console at the page level, you'll see slightly different numbers than if you look at it at the per-query level.
When you look at the table itself at the question level, you might see different numbers from the summary at the top.
And, in our opinion, query-level data is extremely useful when looking at individual queries.
However, if you want to get a complete picture of a site's impressions, you should look at page-level or site-level results and track trends and changes over time.
Certain search queries that may contain "sensitive personal information" are not disclosed by Google.
Google's support documentation is vague about what constitutes personal or sensitive information.
Many of the site's queries contain a person's name, according to a webmaster help discussion topic started by someone who claims that 90% of queries are anonymous. That discussion hints at a type of anonymous query: a search query containing a person's name.
According to Google's documentation, queries containing personal or sensitive data are anonymous.
According to Google's help page:
"To protect the privacy of the querying user, very rare queries (called anonymous queries) are never shown in these results."
Google states on the same Search Console support page that the report cannot track queries that are not performed frequently.
"For example, we can't track queries that are only made once in a while or contain personal or sensitive data."
You can see how well the search engine correlates your content to user queries by looking at the number of impressions each page generates and the average position of impressions. The number of clicks and the click-through rate allow you to see how well users match the search results to their intentions.
.In general, an impression is recorded whenever an item appears on the current page, regardless of whether it is scrolled into view or not, as long as the user does not need to click to see more results (such as a "see more" link).
.The average position in Google's search results is the numerical order in which a URL appears. "Position is calculated from top to bottom on the primary side of the page, then from top to bottom on the secondary side of the page," according to Google.
.In Google Search Console, go to the left-hand navigation and click Search Traffic, then Search Analytics. Without any filters applied, the default report will show Clicks by Queries.
.You should pat yourself on the back if your CTR for Google search ads is around 2% or higher. This is generally thought to be a good CTR. Depending on your industry, however, it may still be considered low. CTRs are higher in some industries than in others.
.Google's Search Console data is delivered with a two-day delay via their API. This means that the complete data for the previous week is usually available on Wednesday, and we will display it in the toolbox at that time. The data is updated on a regular basis. There is no need for you to do anything.
.User data, such as what consumers search for and which results, if any, they click on from a results page (click-and-query data), is also included in search data and is used to fine-tune search engines' algorithms to select and order relevant results.
.The Google Search Console Performance report provides a wealth of information about your search engine optimization performance, but it is heavily sampled. To gain more insight, you can use the API to validate all subdirectories.
.The distinction between an impression and a click is straightforward — in fact, it's all in their names. A user only sees an advertisement when they receive an impression. An engagement, also known as a click, occurs when a user actually clicks on the ad.
.The Performance report displays key information about your site's performance in Google Search results, including how frequently it appears, its average position in search results, click through rate, and any unique features (such as rich results) associated with your results.
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