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Google's John Mueller reiterates the significance of internal linking for SEO and suggests a strategic approach.
Internal linking, which goes beyond site breadcrumb navigation, is one of the "biggest things" a publishing company can tell Google about which content is the most important, according to Google's John Mueller, who responded to a question about it.
Navigation by Breadcrumb
In children's stories, a hero may go into the woods and leave a bread crumb trail for them to follow if they get lost.
A website breadcrumb, on the other hand, provides a "breadcrumb" trail in the form of site navigation, allowing visitors to navigate back through the website's structure.
A breadcrumb usually begins on the home page, then moves to a category page, and finally to an article.
Structured Data in The Form of a Breadcrumb
Internal navigation is a reflection of breadcrumb navigation, which is called breadcrumb structured data.
Internal navigation allows site visitors to easily navigate through the website, switching back and forth from categories and subcategories to find interesting content to read.
Structured data in the breadcrumb format tells Google what a website category's topic is.
- This category is dedicated to the subject of x.
- This category is dedicated to the letter y.
- This category is all about the letter z.
Structured data, which is the context of what is being discussed, reflects breadcrumb site navigation.
Is Structured Breadcrumb Data Enough for Internal Linking?
The person who asked the question wanted to know if having internal linking and breadcrumb defined data navigation is enough for SEO.
This is the issue:
"Does it matter if you have organized data for breadcrumbs if internal linking is still important for SEO?"
Internal links are vital.
Internal linking, according to Google's John Mueller, is an opportunity to show Google what internal navigational link interaction can accomplish.
Internal linking is important, according to John Mueller:
"Yes absolutely.
Internal linking is extremely important for SEO in this case.
This is, in my opinion, one of the most important things you can do to direct Google to important pages on your website.
And it's entirely up to you to decide what's important to you.
You can choose to make things crucial where you make the most money, where you are the strongest competitor, or even where you are the weakest competitor.
Internal linking allows you to concentrate on those directions and sections of your site.
And it's not something you can replace with just structured data.
So, just because a page has organized data somewhere, I wouldn't consider it a substitute for standard internal linking.
Despite the fact that you provide URLs in Systematic Data, we do not use them in the same way that normal internal links on a page are used.
So the hreflang annotation does not replace links between country versions, and breadcrumb annotations do not replace connections between different levels of a website.
Between different parts of your website, there should be real HTML links.
The Importance of Internal Linking
Internal linking was not mentioned by John Mueller as a ranking factor. It's just a good way to tell Google which pages on the site are important, he said.
If we go back in time and look at how a traditional website is structured, we can see that it resembles a pyramid.
The top of the pyramid is usually a small dot with general information about the site and what it has to offer.
Topics rapidly move from very general (at the top) to the very specific (at the bottom) of that pyramidal site structure as you click through the layers of categories and subcategories thru the site navigation.
The more pages on a site, the more likely it is that an important page will be buried and forgotten in the avalanche of content.
Strategic internal linking, according to John Mueller, is a way to direct Google and site visitors to the most famous or important topics.
Internal linking, when done correctly, can help Google & site visitors access important content extra quickly.
Müller recommends the following:
"... you should think as to what you care about the most & how you can uncover it with your internal linking in a strategic way."
Internal linking's purpose is not to "trick" Google into believing that a web page is relevant to XYZ.
It informs search engines about the most important pages.
Internal linking is a method of identifying and ensuring that search engines can find and rank your important content.
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