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Google Ads has released three updates to its automatic ad extensions. What's new in this section.
Advertisers can now manage their ad extensions more easily thanks to new Google updates. Sitelinks, Call Outs, and Structured Snippets are all getting updates.
According to Google research, ad extensions give users another way to interact with ads, resulting in a 20 percent increase in click-through rate (CTR) when four sitelinks are displayed in ads.
Let's look at the update in more detail.
Ginny Marvin, Google Ads' official advertising contact, announced that automated extensions will be eligible to appear alongside manually added extensions. This change will take effect around the middle of March.
The following ad extensions are displayed with manual extensions:
This modification to automatic extendibility allows your ad to take up more space on the SERP. Previously, when manual extensions were created, the above automatic extensions were not eligible to be displayed.
What were the consequences of this? For instance, if you have two manual sitelink extensions built into your ads, your ad will only be eligible to display those manual extensions. With this update, your ad can now display two of your manual extensions as well as two of your automatic extensions at the same time.
Keep in mind that this will only appear if your account is set to receive automatic extensions.
Google is also updating its reporting capabilities in addition to the automatic extension feature.
Individual reporting will now be available in the Extensions page of Google Ads.
You can disable or disable any automatic extensions at this level. This makes it easier to manage your campaigns.
You'll be able to tell which extensions were added manually and which were added automatically by Google.
Google already allows you to create more detailed extensions (account, campaign or ad group). However, the finer these extensions were, the more likely they were to keep higher-level extensions from being ineligible for service.
If the performance of your campaign or account is expected to improve, extensions at the campaign or account level are eligible to appear in your ads. Google's machine learning algorithms are responsible for the expected performance boost.
It's a good idea to review any campaign and account-level extensions that might be eligible to appear in your ads if you've created hyper-specific ad extensions at the ad group level. If an extension was not relevant to those ad groups, you should rearrange it according to your account's needs.
Changes to automatic extensions are on the way, making it easier to manage and see which extensions are being created.
Manual extension visibility updates can lead to greater performance gains, but it's still important to actively review your extensions at the account or campaign level. If your campaigns have more detailed extensions, it may necessitate more manual work in the near future to ensure that all of your ad extensions are relevant to users.
Ad extensions created by Google's algorithm are known as Google Ads Automated Extensions. Below your ad text, these automated extensions generate informational snippets or links to your website based on search terms. There are seven different types of automated extensions available: Call extensions that are automated include your company's phone number.
.In the page menu, select Ads & extensions, then Extensions in the subpage menu. At the bottom of the page, click Automated Extensions. Select Advanced options from the right-hand three-dot menu. Choose Turn off specific automated extensions and which extension you want to disable.
.For "automatically created" extensions, Google Ads will generate a report. These can be seen in the Extensions page's Table View. Page for Google Ads Extensions. 3: Ad groups, campaigns, and accounts can all be added.
.Only use ad extensions when advertising in the service industry. No more than two extensions should be used per campaign or ad group. Use at least five extensions and only include them in ad groups.
.Ad extensions supplement search results by providing additional information and allowing users to take action directly from the results. Extensions give your ads more prominence during intent-rich micro-moments, resulting in more clicks and valuable user interactions, such as calls.
.If Google notices that one of your goals is to get people to call you (for example, by listing your phone number), it may set up a call extension. This means you can include your phone number in your ad and users will be able to call you with a single click.
.Using automated extensions, you can reach out to more people:
Dynamic sitelinks are a type of automatic extension format that allows people searching on Google to connect directly from your ad to what they want to know or buy from your site. They supplement your text or video ads with high-quality, relevant sitelinks.
.Four maximum number of ad extensions.
.Google Ads is a good option because it allows you to set your own budget. You're only charged when someone is interested enough to click your ad when you use cost-per-click (CPC) bidding.
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