When it comes to online presence, social media optimization (SMO) is the most important strategy, and it is one of the most important aspects of digital marketing. SMO (Social Media Optimization) and SEO (Search Engine Optimization) both have the same goal in mind: to increase web traffic and gain knowledge more about products and services.
Nowadays, a business person must have a social media presence because 75% of people use social media, so your products must be visible on social media in order to attract customers.
What is Social Media Optimization
The goal of social media optimization is to increase your company's visibility on social media platforms such as Facebook, Instagram, YouTube, Twitter, LinkedIn, and Pinterest.
Why is social media marketing important for your business?
Many businesses, such as those that require regular product updates, need to use social media advertising. Here, we'll look at how social media can help businesses grow.
1. Increases brand awareness
As important as SEO is for optimizing your website, so is SMO for increasing brand awareness. For example, if you have an ethnic wear shop, you should update your profile on social media so that your customers know you exist. You should also update your new arrivals on social media for your regular customers.
2. Builds authenticity and proof of existence
Customers will trust your products more if they are aware of your presence on social media. For example, if a customer searches for a product on a website and the interface is poor, he may search for the same on social media. If the site owner has an attractive Instagram page, it establishes the authenticity of the product, and the customer may place an order once in a lifetime. If the customer likes the product, you may have a chance to capture the market from social media alone.
3. If you have a social media presence, you don't need to build a website.
There are numerous businesses today that are achieving incredible results by utilising social media. They may not have a website, but they do have social media pages where they regularly post new arrivals so that customers can learn about the product description, price, and other details.
4. Use social media influencers to promote your brand.
These days, many brands promote their products through social media influencers; there are many products in India that don't use television to advertise their products because influencers are much more affordable options; there are many channels on YouTube that provide product reviews and are paid for it; they provide comparison videos such as which product is best and why?, and which product a person should use. As a result, these social media influencers first developed their image in front of the public, and once their audience recognised them, they began to receive brand promotions.
In the final analysis
We discussed how social media advertising helps businesses grow in the previous article, but there are many products that don't require regular social media updates. For example, a school owner doesn't need to update their social media on a regular basis because they don't have to showcase their product every time; all that is required is for notifications of admissions open, etc.
If you own a clothing, footwear, or accessory store, you must regularly update your social media to keep your customers informed about new arrivals. With the right strategy and planning, AHIT can help you promote your brand on every social media platform. We are known for being the best SMO company. We used to brand and attract audiences with having to engage social media posts by creating a standard product.