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Facebook is an online social media site that was founded on February 4, in 2004 by Mark Zuckerberg and his 3 other college roommates. Facebook lets users create an account free of charge on their site , upload pictures, keep connected to family and friends, and make personal calls, and so on. The application is available in more than 37 languages. Businesses use Facebook to boost the visibility and visibility of their brands. The website was initially launched in the year 2000 under the name "The Facebook" and was originally created for students in universities. In 2005, the site switched its title to Facebook and introduced the feature of tagging for users, which meant that they can now tag their friends on pictures. Within two years after its introduction in 2006, any person over 13 was able to create an account on Facebook. As of 2021 Facebook will be the most popular social networking website with over 2.89 billion users across the world. We'll now look at the various strategies you can use to improve your Facebook page.
Here are the ways to optimize your Facebook page-
Work on your page details-
It is the most basic step to improving your Facebook page. This means uploading a profile photo that can help people to identify you or your company. The dimensions of your profile photo should be rectangular or 180x180 pixels. Another option you can upload your cover picture. A cover photo is the profile photo on Facebook. It is recommended to change the cover photo every 3 to 6 months, or if your business is making an announcement that's important and you want to upload a photo that explains the announcement in your cover image. The dimensions should be at least 820*312 pixels.
It is the next thing to do: create an account with the name of your facebook page. A username will allow people to discover the page and keep it in mind. A Facebook username is an individual web address. (For example, facebook.com/theusername) for your Facebook page which makes it easy for people to type in URL.
Next, you must include an introductory description that is at least 200 words in your Facebook profile. Make it the most basic description of your company.
You may also add your company's website on the Facebook profile of your business. You can also include other details like Contact information (phone number for your company) and additional social media websites accounts (Instagram, Twitter, Snapchat, YouTube, Pinterest, etc. ) Also, a listing of your products as well as a description of your services and your founder's biography, etc.
Select the best template-
Facebook provides a variety of templates for various businesses, including food, politics, restaurants, and cafes, etc. to assist you in optimizing your Facebook page.
Select the page CTA-
- CTA refers to Call to Action. The various types of CTA's offered are:
- Book Services.
- Contact us.
- Find Out More.
- Make a purchase or a decision.
- To alter the appearance of a CTA to make it more personal, hit Edit button. The CTA options that you have the option of choosing from include:
- Now is the time to book
- Now is the time to call
- Text is available now
Add various Page Tabs to promote your products
- Tabs on your page are tabs that appear within your facebook page under the name of the business.
- Groups, Home, Post and more, all of these are available in standard tabs. You can also add the following buttons
- Offers, which draw attention to the current deals of your business.
- Shop, where you can list the products you wish to highlight on your Facebook page.
- Services, to showcase the business's services such as.
Upload your (Seasonal) Products-
In your page on Facebook, you are able to set up a section for shopping and include your items with their names, photos and other information. If you create this section, you'll be able tag the photos and videos of your page.
Enable Reviews-
When making a purchase most customers read reviews about the product. Therefore, it is beneficial to make the reviews on your Facebook page, so that customers can evaluate your company and provide feedback. The comments left by them can be beneficial to customers who want to know more about your service or product. When compared with Google review, Facebook reviews tend to be more favorable. The reason for this is because Facebook is a private platform. People don't visit Facebook first to leave negative reviews when they're unhappy with a certain item or service.
Update and Engage-
In order to make your Facebook page grow consistently You must maintain it on a regular basis and communicate with your followers. Some of the methods include:
- Ask questions to get your followers involved.
- Post-Organized Content.
- Tag different other business Pages on Facebook.
- Go Live on Facebook's Page.
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