You can count from 1 to 6, which is the time it takes for a browser to load your website. You have six seconds to increase your conversion rate. A study done by Google and SOASTA found that pages that take longer than six seconds to load experience a 100-fold increase in bounce rates and a 95% drop in conversion probabilities. These figures are excessive, considering that it all depends on your website's page speed. Your custom website design will suffer if it doesn't load quickly. SEO and ranking on Google SERPs are also affected by the speed of your website. Google's mobile-first index, page speed insights and other improvements have made it possible to impact the speed of your website significantly. Here are some tips for keeping your business afloat.
Optimized Large Images
High-resolution images and large images directly affect page size and speed. High-resolution images can look bad on mobile devices due to their low pixel density. How can you achieve the perfect image size while maintaining the highest quality?
Optimize your images by compressing them to small and web-friendly sizes. Compression doesn't affect the image quality. You should keep the image intact by compressing it to the desired size. There is an option in photoshop that allows you to save the image version for your website. Each compressed image should not exceed 150KB.
Choose the right format.
It is crucial to choose the right format for images when developing ecommerce websites. The loading time for heavy images is included, as we have already mentioned. You should choose a format that is easy to read and understand if your website contains many images, products, or visuals.
Here is a brief overview of the format and how it is used in visuals on the websites.
- You can use the GIF standard format for animations
- SVG is the best option for large backgrounds and logos.
- JPG is the preferred format for visuals like photos, screenshots and other similar assets.
- PNG format is best for transparent images and logos.
Cache Storage
To render your page correctly, a browser must download the files HTML, CSS, javascript and so forth. It will slow down your browser's speed if it has to download files every time. This problem can be solved by storing cache. The cache folder is saved by web browsers and can be retrieved whenever needed. You have full control over the storage and amount of the cache. These reserves are kept in the browser's cache, also known as the root directory of the site. Every server also has a cached copy of your page. The key is to store and manage your page cache intelligently. Static resources like images and HTML files can be stored in a way that is easy to use.
You can implement a long-term solution to page loading speed by making better cache storage decisions.
Compressing Code
Poor coding can greatly impact the loading speed of your website. Google page speed scanners now detect poorly coded web pages. It is important to understand complicated coding from the very beginning. There are many solutions to the code problem. Minifying the coded file can solve many coding problems. Minifying code is a way to reduce the number of unnecessary codes, such as white spaces, comments, and rules. It combines all elements into one file, which allows the browser to download the files faster. You can do it easily by using several free tools.
Remove Render Blocking
Render blocking, also known as parser-blocking elements, refers to a stylesheet (or script) that blocks the rendering of page visuals until the asset has been fully downloaded. Experts agree that it is a good idea to have all visuals displayed at once. The practice can slow down page loading speeds as the assets are not fully downloaded. If you're using render-blocking elements, you need to stop immediately. Most assets can be converted into non-rendering blocking elements, except for a few that are specified in your main stylesheet. Asynchronous loading and delayed loading are two examples of render options you could implement.
Avoid sharing IPs
Many basic hosting plans use shared IPs. This causes delays because the server takes time to find the right website for the user. It is a problem to use the same IP address for more than one website. You can buy a dedicated IP address or host your website on a content delivery system (CDN).
A list of tips to speed up your website loading
- Reduce the size of your images, so they are web-friendly
- Choose the best format for visuals
- Utilize cache storage
- Online tools allow you to compress your code
- Verify that there are no errors in the coding
- To solve problems, minify the code.
- Avoid scripts and defer Javascript execution
- Use shared IP addresses sparingly
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