Marketers still have to adapt to significant disruptions over the past few years. However, buyers still expect marketers to provide personalized experiences and personalization.
The technology and data available to help are becoming easier to access.
Ascend2 and Oracle collaborated to survey 853 marketers in the US, Canada, India, the UK, and India. These results reveal what technologies and trends are helping marketers to pivot, connect with customers, and drive conversions.
Thirty-eight per cent of marketers stated that maximizing performance across channels is one of the most challenging challenges they face. Digitally connected audiences are everywhere. They engage with content on a variety of devices and channels.
Marketers must keep up with customers, be consistent with their messaging and provide value. Customer feedback is the best way to learn how to please them online. Marketers can connect with customers using the right technology by capturing that data and adapting their strategies accordingly.
Forty-three percent plan to offer personalized content over the next year. This content will be easier to consume thanks to virtual events and videos. Personalization will allow marketers to put more emphasis on retaining customers than on acquiring new ones.
Which technologies can help?
Highly successful marketing strategies are a hallmark of the fifty-nine per cent who claim they cannot live without AI. A third of the marketers polled fear that AI won't be able to adjust campaigns and predict customer behavior.
AI increases efficiency and maximizes resources, particularly when it comes to repetitive, manual tasks like:
40% of marketers believe that AI can personalize offers and content in real-time.
A remarkable 94% of marketers believed their 2021 campaign was successful. 37% are positive that 2022 will be another successful year.
In this article, we've already discussed some new e-commerce trends, including social media selling, personalization, headless e-commerce, and conversational marketing. Virtual reality, visual search, and shopping locally are some other new trends.
.How to Keep Up with Digital Marketing Trends
Providing exceptional customer experiences - 35% Alignment of marketing and sales efforts - 32% Audience segmentation and targeting - 32% Scalability of programs, content, and personalization - 31%
.Metaverse marketing, social media, and content marketing, including live content and short-form videos, are among the major advertising trends for 2022.
.Video marketing is one of the most important marketing trends today, and it is expected to remain so for the next 5-10 years. According to a Biteable survey, 60 percent of businesses use video as a marketing tool. Video is a "very important or extremely important" part of 61 percent of marketers' marketing strategy.
.Consider incorporating these trends into your marketing strategies!
Because trends enable businesses to break through market barriers. Trends present new ideas and opportunities. And trends enable brands to communicate their values in a variety of ways.
.According to statistics, the Indian e-commerce market will reach Rs 7 trillion by 2023 as a result of the pandemic and multiple lockdowns. This strongly suggests that the growth of digital marketing is on the rise and has benefited both businesses and people's lives.
.Three Emerging Trends in Digital Marketing
You can directly reach leads who are interested in your business using digital marketing. You don't have to wait for people to notice your traditional marketing efforts and contact your company. You can target your audience more precisely with digital marketing than with traditional methods.
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