What Exactly is SMS Marketing

The term "sms marketing" is an abbreviation of "short message services" marketing. SMS marketing, commonly referred to by the name of text messaging marketing is a way for businesses to stay in touch with their clients. Text messages can be sent via shortcodes or a standard number or even a specific brand number.

SMS is different from email in that messages are shorter with a character limit of 160 characters and speedier delivery. The text message appears on the mobile phone of your customer within a few seconds of being delivered and is usually delivered with an alert on the phone to let them know that the message has been delivered.

SMS marketing is great for three reasons: increasing brand awareness, increasing consumer engagement and boosting sales.

SMS marketing, an uncommon and untapped marketing channel, gives E-commerce merchants a unique opportunity to build connections with their customers or clients.

What exactly is Bulk SMS Marketing?

The practice of mass-sms marketing the process of sending mass SMS messages in marketing efforts. Bulk SMS marketing is different from SMS marketing in that you can send automated messages for transactions to your customers by SMS.

Shipping confirmations, order confirmations, abandoned cart alerts, as well as various other SMS messages that are similar to those are all examples of marketing messages that are transactional in nature. Since they are automated messages that are triggered by user actions They are not delivered through mass SMS.

The bulk SMS market is typically used to promote initiatives. They could be general sales or messages like Mother's Day flowers or summer gifts.

Bulk SMS is seasonal, therefore, it is a great option to advertise Black Friday offers, allowing your company to be noticed from the crowd (which will likely remain with emails or social media posts).

To stay in the forefront of your clients, you could send out mass SMS messages with crucial information about your company or brand.

Because of this, mass SMS is one of the main advantages of SMS marketing that we will discuss in more detail below.

5 SMS marketing Concepts

It's possible to have the most effective methods that you can think of and yet, without any ideas and no ideas, you're back to starting from scratch. In reality, there are at the very least five excellent scenarios (along with a few marketing SMS examples) where a quick SMS could make the difference.

Check out our five best SMS Marketing examples.

1. Offers of welcome

There is no better method to welcome your customers than with an instant text message? Everybody expects a welcome message but adding immediate SMS messages in the mix could surprise your customers.

If you provide discounts or a link as a reward for sign-up, you can send the discount coupon or link by SMS. after which you can follow up by sending an email if the text was not enough to convince consumers to purchase.

2. Discounts for birthdays

SMS requires a special occasion and what better time to celebrate than the birthday of your client?

Let your customer know you appreciate them with a one-time promo around their birthday.

It is possible to include the offer into your text messages or you could make it an invitation to users to open their email address for a special birthday gift. Whatever you choose, be sure you send a follow-up email.

3. Time-sensitive special offers

Perhaps you're running a unique offer and you would like to ensure that your customers get every opportunity to take part.

For the most effective promotions and sales, you should include an urgency factor through your text messages like the one above. Test a variety of strategies to discover the best strategy for your clients. It's fine so long as you're not sending SMS marketing campaigns on a daily basis.

4. Abandonment of the cart

The loss of a cart is an online merchant's most dreadful nightmare. It's not difficult to comprehend why, as nearly seven out of 10 carts being abandoned due to various reasons.

An email to abandon carts is usually praised as the best response to this kind of event. It's also great when it's used in conjunction by an SMS.

Learn the strengths and limitations of your channels: SMS is the best choice to be immediate, while email is best suited to information. Send an SMS message to draw your customer's attention. Include photos of abandoned items in the follow-up email to remind them of the items they've been missing.

This combo could be extremely beneficial, but limit your messages for abandoned carts to one message per process. It's crucial to provide your first message but be careful not to take it too far.

5. Order Confirmation and Shipment Status Updates

Shipping updates and confirmation of orders are two areas in which SMS really shines. Offering your customers the choice of when they will receive updates can empower them.

Your customers can get shipment notifications directly to their phones, without having the need to access an email. It's recommended to include a link within the SMS to help them learn more about tracking.

What Does SMS Marketing Cost?

Now, you've likely realized how vital SMS marketing could be for your entire eCommerce marketing strategy.

Let's get to the most crucial question: how much is it to start using SMS marketing? Most of the time there isn't the fixed monthly cost in this case. SMS marketing companies however will charge you SMS credits for messages sent to your customers.

Let's take a quick look.

What Are SMS Text Marketing Credits?

Many SMS marketing firms cost you upfront to send texts because you're charging for each text message that you send. This is distinct from being charged once you've sent these text messages to market your business.

In the end this means that you'll likely have to buy SMS credits, and then use them whenever you want. For instance you could buy $50 of SMS credits for the month and then use them however you feel is the most appropriate. If you use all the $50 within those two first weeks you'll be able to purchase additional SMS credits for your remaining SMS marketing.

Another thing to bear in mind when it comes to text message credits, is that their cost per SMS is dependent on the country to where you're sending the messages.

There are several SMS marketing options available online.

It is important to stress that SMS marketing is an element of your marketing strategy. Employing various SMS marketing tools to promote your business could result in a variety of problems later.

Marketing automation software like Omnisend However, they do incorporate SMS marketing as part of their multichannel capabilities. Your costs for SMS marketing for using Omnisend is determined by the pricing options.

You can get up to 60 SMS credits when your plan is Standard or Free plan.

If you are on the Pro plan you will be able to receive free SMS/MMS for a period equal to the price of the plan.

With such cost, it's logical to incorporate an SMS-based strategy into your eCommerce marketing strategy.