When Apple was first launched in 1976 Steve Jobs definitely did not think of domain names. However, the company did manage to get an aspect in naming his company right. Jobs wanted to come up with the name that would be used by all. Something that would stick in his customers' minds, and will remind them of his business each when they come across it. Today, we can confirm that his concepts were successful.
The process of selecting a successful business name isn't easy. Finding a domain suitable for the name you've just chose is a different story. The market is saturated with companies that offer similar services and names , so making yourself stand out is nearly impossible. However, you must be consistent in your domain. In this digital age it is your company's identity. Here are five tips to help you think better and think of the perfect name to grab your clients' attention.
1. Think about your business goals first
When you select the domain name you want to use it is important to use it for a long time. While you may modify it later but the possibility of losing your brand's image could be a concern for your company. Consider your business's long-term goals. Do you just want to produce pizza for over the next 10 years? A generic name, like Domino's has potential for expansion However, Pizza Hu is a brand that has a limited association with your products. Think about all the possible ideas and plans into consideration, and begin writing down names.
2.Keyword-centric or not
SEO has been around for a long time and it has been proven that having a keyword with a high-volume included in your domain name will improve your rankings in search engines. But this is losing its significance. Visitors might be disoriented when they look at a domain with a name such as "bestpizzaplace.com" however they'll connect to "kellyspizza.com". But this doesn't mean you must completely ignore the importance of keywords. The domain "kellysbestpizza.com" also works.
3. Take help from suggestion tools
The web is filled with Domain name suggestions tools that use your initial ideas as a guideline and suggest names that are similar to yours. You can also verify the availability of domain names instantly for any domain or hosting provider before deciding. These tools may provide the spark you require to think about and develop the name you've sketched on your notepad. With suggestions, "kellyspizza.com" and become "kellysauthenticitalian.com", a name that might not come to your mind instantly.
4. Play around with TLDs
Dot-com and dot.net have some respect from an SEO viewpoint, particular TLDs may help to attract interest. Consider top-level domains such as dot-dining or dot-restaurant that allow your clients to understand what you're all about by just a glance. However you'll be limiting your business to the restaurant market and only dot-com. However, with dot-com you could expand into FMCG in the future.
5. Avoid misspelled domain names
This can cause confusion and customers could be diverted to another site while they're looking for your company. To get the domain name that you like make sure you don't add an extra "z" in the word "pizza" and refrain from naming your domains with similar names that are already on the marketplace. As with your company your domain name should be unique , as well as your customers must be able to locate you using the correct spelling.
6. Shorter is always better
In the case of domain names, the shorter ones are always the best. If you're not able to get the domain name down to one memorable word, then add at least two words. In general, combinations of two words make well for memorable names. Try not to using an acronym. It can be difficult to remember the letters unless the name is an extremely popular name.
7. No Numbers and Hyphens
The use of numbers and hyphens can cause confusion, particularly when they are in the middle of domain names. They are acceptable in the context of 123greetings.com however, you must beware of them at all cost. Even something as clever as worldnumber1.com could create confusion. Let the name appear to be a statement and is connected to your business, goal and the product or service you offer.
First Impression makes a difference. A memorable and meaningful name is only the beginning. Do not treat your domain name as an afterthought. Make a list of ideas and devote a considerable amount of time working on it to ensure that you create a brand that is successful over the long term.