7 Ways To Promote Your Android Game App in 2022

Discover seven fantastic and tried-and-tested strategies from the AHITechno team on game promo ideas for apps, game strategies for the promotion of apps, and the best way to promote games for mobile devices in 2022.

This is a thorough guide, so make sure you take a moment to read the blog.

Mobile Game App Statistics

Are you a gamer? Do you use mobile game apps on your phone?

According to the market leader of research and fact-gathering business, Statista.com revealed a forecast of the worldwide revenue from mobile games, and they're amazing.

1. In 2022, the earnings in mobile games are predicted to be around USD $164.10 billion.

2. It is reported that revenue is projected to increase at a rate (CAGR 2022-2026) of 8.68 percent, which will result in estimated market size of US$228.90bn in 2026.

If we make a decision that we can draw, it is not incorrect to conclude that mobile games have a huge impact on an amount of a billion dollars in the Treasury and, with a CAGR percentage of 8.68 percent, the industry continues to grow and keep expanding.

This means that more and more mobile games are expected to launch in the coming years, which will, in turn, boost the need for promotions for mobile games.

Why Is Mobile Game App Promotion Important?

Advertisement on mobile games is crucial due to two important reasons.

The first, mobile marketing strategies for apps boost downloads of mobile apps in massive quantities, with a catalog that includes many thousands of people. Utilizing digital media, the growth in the number of gamers to download and install games for mobile devices is significant and worthwhile.

The data, as well as other data gathered by the tools used in mobile game promotion, could assist app owners and marketers learn more about the user's preferences, the market for mobile games competition, and competition.

There are many benefits to mobile game apps' marketing and advertising that you can enjoy by promoting your game apps on mobile devices.

Do you want to know how to market your Android games to boost your ROI?

Check out these seven proven strategies for promoting various mobile games.

7 Ways To Promote Your Android Mobile Game Apps in 2022

In particular, you can promote games for mobile racing, arcade mobile game apps, adventure mobile game apps, and puzzle game apps. Games for mobile phones that play role-playing and digital card game apps, and much more by following these guidelines.

1. Do proper market research + ASO keyword research.

The marketing of mobile game apps began with a thorough market research study which will help you understand the rules of engagement for android game apps. This research will allow you to know more about the other companies advertising android games strategies.

When conducting market research, you should do another important thing: App Store Optimization keyword study. This is vital. Google Play Store is the game store for Android. Google Play Store has the largest number of games launched on mobile devices when compared with the Apple Store.

App store optimization can help the mobile games on Android to show up on the most popular results for key phrases that users use to search for apps in App Store. App Store.

Based on the genre of your game apps for mobile, Make a list of keywords that have an emotional connection to searches by users. Keywords can be found using ASO tools or at the suggestions for search bars on the Google Play Store.

You can also get help from the App Store Optimization firm by searching for keywords and achieving the top rankings for your Android game application.

2. You can send the game you are playing to a range of publishers.

There are a lot of game app publishers around the world who help app developers in launching their games to the market with brand-related benefits and profits.

You may have heard about Activision, Electronic Arts (EA), ZeptoLab, and other companies.

They are world-renowned mobile game producers.

But be aware that they are publishers, which means they are charged a commission, and, sometimes, it is difficult to work with them.

3. You can send your game to a variety of stores.

Explore new ideas for your Android game app marketing.

If you believe there is solely one store, the Google Play Store, you might now discover that there are additional games app stores that are listed below.

1. Amazon Appstore

2. Mobile market

3. AppBrain

4. Slide. me

5. Getjar for developer

4. Run paid campaigns on social media

There are many advantages of marketing via social media for mobile applications. It is possible to run ads paid for on social media platforms for your mobile game promotion initiatives. Social media platforms that are popular, like Facebook, Instagram, and Pinterest, along with LinkedIn are the most effective for reaching out to users who will see the ads for your game's mobile app for download.

All of them have specific and efficient advertising tools that can allow you to design ads in accordance with your requirements.

If you are considering this endeavor, make sure you design your advertisements based on the concept of the platform you've selected. Take into consideration the size, the content displayed, and CTA with perfect intent and budget for advertising.

5. Google Ads Universal App Campaigns (UAC)

The Google UAC may be a game changer in your mobile gaming apps marketing and promotional efforts. This is a crucial aspect when it comes to promotions for mobile games.

Universal App Campaigns are a machine learning-driven platform designed for app marketers who use automated ad types within Google Ads to generate potential applications and/or increase conversions within the app.

6. Promoting through the words of celebrities

This includes famous people with massive fan bases or who are currently trendy to promote your brand new game application on Android to an enormous number of players.

In general, the proportion of conversions (clicks and installations) is very high because users pay attention to their words in a priority manner and react immediately.

But this shouldn't be your first choice due to the fact that the user acquisition cost is higher.

7. Promotion via reviews

The manner of speaking may be low or high regardless of the type of apps on mobile they are downloading.

Review reviews help users understand more about mobile game applications. They can certainly increase confidence in downloading the app, but sometimes they can also work against it.

There are several review platforms for paid reviews that could prove helpful. A few are listed below that you could explore.

1. AndroidCentral

2. PCWorld

3. Android app

4. AppBrain

[Bonus] 4 All-Time Winning Mobile Game Promotion Strategy

Apart from the mentioned seven android game app marketing strategies, you could also make use of these top-rated advertising strategies for mobile games.

They are offered as a bonus since they are exceptional and the outcomes are remarkable. But, implementing these strategies takes preparation, time, and constant effort.

1) Content Marketing

If you're not familiar with the concept, it's an effective digital marketing technique that is used to engage, attract users and keep them engaged through the creation and sharing of relevant content, like videos, articles, podcasts, articles, and other forms of media.

If you are using content marketing as a mobile app promotion, ensure that you implement SEO strategies that are smart.

This will give you an edge in your content marketing strategies.

2) Influencer Marketing

Influencer marketing is like celebrity endorsement programs, but the difference is that this is local too.

Influencers are those who do not use their experience to promote their application but rather discuss their own experience with their fans.

The use of mobile apps for influencer marketing can aid in:

1. Increase direct sales

2. Endorsing or recommending any app

3. Reach out to your targeted market

4. Large audiences can be attracted beyond your target audience

This type of game-based app promotional strategy is a great way to meet the majority of the goals set by companies.

3) Affiliate Marketing

Affiliate marketing via mobile apps performs better than other types of game app promotions.

The success rate of affiliate marketing is very high, but it requires accuracy, patience, and perseverance.

In this scenario, the app's owners are usually through affiliate marketing partnerships that allow them to receive a commission each time users make purchases via affiliate links from publishers.

To make use of affiliate marketing, first, you must purchase or subscribe to an affiliate program.

4) Banner Ads

The final bonus tip is the digital banner ads that can be seen on websites as images-based (have a hyperlink that points to the source of the website) banners that promote a brand. Usually, in order to draw visitors from the website hosting, it to visit the advertiser's site.

The most straightforward method to start using banner ads is to use Facebook banner ads since they're easy and effective.

How to Promote Your Mobile Game: Conclusion

These seven suggestions can help you attract customers from mobile game app promotions. These game-based marketing strategies are important to think about for your Android game app marketing efforts.

By implementing these strategies by using these methods, you'll surely experience a significant increase in your game app's marketing. Improve the rate of installs and also reach a larger number of people, and increase the effectiveness of your mobile game marketing strategy by using the above strategies.