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Given all of Facebook's ups and downs, we can safely say that the social media platform isn't the flavor of the month for many marketers. However, based on recent events and results, we can confidently state that the performance has improved. Brands' ability to drive traffic from Facebook demonstrates that the social media site is here to stay.
Facebook is Increasing Its Privacy and Brand Safety
2019 is expected to be a year in which Facebook regains its footing and does not suffer a setback. Recently, Facebook has been focusing on regaining user trust. This is assisting them in their long-term success.
The digital marketing platform is working hard to promote secure advertising while also protecting the end user's privacy. Facebook has hired blockchain experts as well as high-profile privacy experts to ensure that they do not make the same mistakes again.
Following the data breaches, advertisers began to scale back their targeting methods. They began by reducing the number of third-party members and increasing the safety of political advertising. Facebook then began encrypting all communications end-to-end across all networks.
Facebook Still Dominates
According to reports, many Facebook users began spending less time on the app, and some even deleted it. However, according to the most recent research, Facebook's monthly and daily active users have increased by approximately 8%.
According to studies, Facebook has a low level of engagement. If you only focus on traditional marketing post engagement, you will miss out on the shift in the nature of engagement & media consumption on Facebook.
Brands should begin focusing on the transition from a feed-based domain to a more diverse set of areas with a better Facebook management service. This includes content that will hold people's attention for a longer period of time, such as in-stream videos and Facebook Watch. This will allow marketers to broadcast complex messages in a sound-on environment. This also reflects the ongoing digital trend of long-form content consumption on smartphones.
Facebook Stories and Messenger have begun to consider how to reach a large number of people. Because of these new social media platforms, it is becoming increasingly important to consider unconventional ideas.
Instagram is an Effective E-Commerce Platform
Instagram is a magnet for attention. However, the way people consume media on social networking sites is changing. Instagram stories are still on the rise, allowing advertisers to be creative. Long-form content is consumed by IGTV users. Users' habits change, but they are clearly using this for more than just sharing vacation photos.
The ability to make direct payments through Instagram is the most recent trend. As a result, Instagram's advertising results have improved, and both large and small brands are seeing a significant return on ad spend.
Creating a Close-Knitted Ecosystem
In January, the New York Times reported that Mark Zuckerberg intends to integrate WhatsApp, Facebook Messenger, and Instagram. This will ensure that messaging between these apps is seamless. This could happen in 2020.
Mark Zuckerberg foresaw the platform's future. It was discovered that users are benefiting from encrypted messaging, which is transforming Facebook into a private social network.
Currently, social media is one of the most powerful marketing channels for advertisers, with Facebook leading the way. The app is still expanding in all aspects of marketing, and the chance for Facebook advertising remains unparalleled.
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 A Complete Guide.webp)
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