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Write new ad text! Use extra characters to say something new. Do not include only the second title.
I know that you have worked hard in making your ads valid. You are eager to see ads that work. Add your description lines and add one.
This tactic has the problem that it uses more words to say the exact same thing. Guitar Center's second headline, "The Destination for Music Gear", doesn't make it more compelling or enhance the offer.
What is the best practice for writing a useful ad text?
- All capital letters should be used in the title
- Be sure to keep the title at least two lines.
- You can write several ads to see which one works the best.
- In capital letters, write the first letter of every word in the title
- End the title by adding an exclamation point
Add your most important message to the headlines.
Although your expanded text ads have a lot of space for 80 characters, your new description still draws less attention. Your ads' CTR can be greatly improved by the news headlines in your extended text ad.
Remember: Title # 1 is more critical than Title # 2.
You have full control over the appearance of your headlines, just like responsive search ads. While both headlines can be as long as 30 characters, it is not guaranteed that the second headline will contain exactly what.
Do not pause your old ads immediately.
Extended text ads are eligible to display all keywords within your ad groups. However, they should not be used to pause old ads for too long. Expanded text ads will not outperform your existing ads, just as with everything else in paid search. Advertisers have seen their first attempts with expanded text ads, which has lower CTRs than the older ads.
Your first expanded text ads should be added to your ad group along with your existing ads. You can always check for extended text ads if they perform poorly. You can pause traditional format ads if your extended text ads perform better than yours.
Write all your ads to talk to users on all devices.
More than half of all Google search results are on mobile devices. It's crucial that ads reach all users, desktop, tablet, and mobile. Google's Extended ad Text service will be available to searchers on all devices. 90% of users will use multiple devices to reach their final goal.
Mobile-friendly ads were once possible for advertisers to create to reach mobile searchers. Extended text ads are not available on mobile devices. The same message will be displayed on mobile, tablet and desktop.
Add the best keywords in the path fields.
Google's extended text ads now automatically move the domain from the final URL to the display URL. This means that advertisers don't have to mention it in every ad, which is a huge time saver for SEMs. Advertisers have the option to add 2- to 15-character path fields in their visual URL.
These additional fields can be added to your expanded text ads. This will take your ad to the landing page most suited to their interests, and it will increase your CTR and CVR.
Update your ad text extensions.
SEMs use ad extensions to promote alternative offers and highlight value propositions that might not be in the ads. Our ads will be more effective if they include ad extensions.
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