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Businesses must communicate with their customers about their services more than ever. Google My Business (GMB), one of Google's most powerful offerings, is a great alternative to the days when potential customers had to search through phone books and print MapQuest directions in order to find what they were looking for. GMB allows businesses the opportunity to be more visible to a wider audience by using Google My Business categories.
What is Google My Business?
Google My Business, a free platform, was created by Google to enable businesses to create profiles that include information about themselves such as their location and hours of operation. A restaurant listing will often contain a menu and information about whether indoor dining or curbside pickup is available. GMB was not an actual entity before COVID-19. However, the pandemic demonstrated the importance of businesses being capable of quickly communicating changes to their schedules and other options to their customers.
GMB allows you to interact with people who have reviewed your business on Google Maps. Your profile will be made public to Google Maps. This will allow users to search for your business using a specific location. It will also appear in relevant searches. Google will likely have provided a list of GMB profiles that are sushi restaurants near you to anyone who has searched for "sushi near my location".
Choosing Google My Business Categories
You will be asked to choose your Google My Business Categories when you create your profile. This is to allow Google to show potential customers your business. This is where things can get tricky, as sometimes the first category that comes to your mind won't give you the results you want.
It is important to maximize the effectiveness of your category. There are many ways to do this.
- You need to find out what your customers are searching for - This is the first step in many forms of digital marketing. It is important to identify keywords and phrases that are related to the products or services your company offers. There is usually a compromise between keywords' search volume, relevancy, and relevance to your business. While you want to get your name out there, you need to be sure to target the right people to purchase what you offer.
- Analyze Your Competitors' Strategies - It is possible that your competitors are already using Google My Business. Once you have created a list with phrases that you feel relevant, you can search for these phrases to see what Google returns. You may also want to look at the listings of your competitors and take note of which categories they use.
- Look for the Underutilized Phrases. When optimizing your digital presence to reach local audiences, you will often come across phrases with high search volumes that are not immediately obvious but are still relevant to your business. This is especially true if your niche product or service falls within a larger category. These phrases can be used to increase your business' visibility on Google and get more reviews.
AHIT can turn your Google My Business into a lead machine
Google My Business quickly became the most popular platform for people to locate businesses within their locality. This makes it imperative to use GMB to help customers find your business.
Although it's easy to create a Google My Business account, professional marketers understand the importance of updating information, choosing your Google My Business Categories and monitoring their effectiveness. They also know how to use GMB to interact more effectively with customers as Google releases new tools.
AHIT has been using Google My Business since its inception to help build brands for our clients. We also use it daily to get leads from our clients' local communities. Get in touch with us today to learn how we can help you grow your business online in 2022.
 A Complete Guide.webp)
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