AdSense customers can now use the new related search feature for content. Learn about the advantages, prerequisites, and how to get started.
Google AdSense has been a fantastic way for publishers to monetize their content by displaying advertisements. Publishers have relied on AdSense since its inception in 2003 to generate additional revenue from their websites and mobile applications.
Google's product offerings change as the nature of user experiences changes over time.
Related Search Content, Google's newest AdSense feature, was announced.
Read more about this new monetization opportunity if you're one of the 2 million people who use Adsense.
What Is a Content Related Search?
Google AdSense now has a new feature called Related Search for Content.
It functions as a contextual navigation area, displaying search terms related to the content of a website to users.
When a user clicks on a search term, they are directed to the publisher's website's search results page. The search results page then displays additional relevant topics, such as search ads.
The Advantages Of Related Content Search
There are major benefits to enabling this feature on your site or app, including:
- Increased site participation
- Search ads that are relevant
- Increased revenue
- improved user experience
The first advantage is that it increases user engagement on your website, which includes:
- Traffic to a website
- Pageviews
- Advertisement impressions
The second advantage is that relevant search ads are displayed. Google AdSense will serve ads relevant to the user's search terms on your website's search results pages.
The third advantage is that it generates additional revenue. You've already used AdSense to monetize your content; these new features give you even more ways to show ads to users who are already interested in your site.
Finally, this ad unit has the potential to improve the user experience. You can maintain a consistent visitor experience by controlling the look and feel of related search ads.
For users on your website, related search for content is a less intrusive ad unit that still allows them to click on ads if they want to.
User Privacy is Protected
The Related Search feature is a contextual entity, which means that it will display content based on the content of the page. Ads on the search page will also be targeted based on the search term the user selected. Because it is not targeted based on user data, Google touts it as a privacy-preserving solution.
Start Your Content Search with a Related Search
If you want to activate this feature on your website or app, make sure to contact your account manager. Additional requirements must be met, such as adhering to Personalized Search Advertising Policies & AdSense for Search (AFS) Policies.
You'll need to create a dedicated search unit for your content pages if you don't already have one. A full guide can be discovered here, but the following are the basic steps:
- In your AdSense account, create a custom search style.
- Choose a location for the search box on your content page.
- Copy the AdSense code and paste it on your website.
- Any changes to your website should be published.
Content Reporting Related Search
This new feature has reporting capabilities. In your AdSense account, you'll get funnel reporting for the relevant search unit.
Simply go to "Reports" >> "Reports" >> "Reports" >> "Reports Create a custom report and include an analysis of "Ad Format" >> Metrics >> Edit Metrics Select "Funnel Metrics" from the drop-down menu.
Summary
If you're new to monetizing your website content or already use Adsense, the new Related Search for Content feature is worth considering. You can feel confident regarding growing your content with user experience in mind, especially with the added benefits of increased engagement and incremental revenue.
 A Complete Guide.webp)
.jpg)
 Efficiently.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.webp)
.jpg)
 Campaign.jpg)
.jpg)
.jpg)
.png)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.png)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.png)
.jpg)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
 (1).png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)