Digital marketing is the use of digital channels to promote products and services. This includes websites, mobile devices and social media. This includes both text- and multimedia communication.
Digital marketing is a complex mix of digital marketing skills, online consumer behavior understanding, and the ability to deliver high-quality content. These tasks are usually performed by digital marketers who either outsource or work in-house.
Digital marketing is a complex undertaking that requires MarTech (software instruments) to plan, execute and inform successful digital marketing campaigns. Marketing technology can help you achieve higher marketing goals, improve your marketing strategies and increase your bottom line.
Digital marketing is about selecting the right tools (or marketing tech stack) that will help you achieve your business goals. Although marketing tech stacks can vary from one company to the next, most companies will use a combination of SEO, content marketing and social media marketing that includes analytics capabilities.
There are more than 5,000 MarTech tools. It can be difficult to choose the right mix. We've put together a list of top-rated digital marketing tools that industry experts have used to help you make the right choice.
HubSpot, an American marketer and developer of software products for inbound sales, marketing, and customer service, was founded in 2006. It is used by digital marketers to create websites, publish content, manage and send out emails, as well as automate lead nurturing workflows.
It started out as a cloud-based CRM tool that supported marketing teams. Now it is a powerful digital marketing asset that supports revenue operations strategies.
HubSpot is built on three elements: contacts and tasks as well as deals. These are fed into a sales funnel with clear conversion paths. It nurtures qualified leads through inbound marketing techniques until they are ready to be passed on to the sales team.
PC Mag called it "one the most innovative CRM providers" that they have ever seen. It is a complete MarTech solution that provides closed-loop reporting and allows for accurate planning, forecasting, as well as excellent execution of digital marketing campaigns.
Pricing plans: Starter $45/Professional $800/Enterprise = $3,200/month (all tiers are annually charged)
MailChimp, a marketing automation platform that also offers email marketing services, allows you to manage your mailing lists and create email marketing campaigns for customers. It's a powerful digital marketing tool that automates entire email marketing campaigns.
Its customer journey builder, which offers powerful analytics and customizable templates is perhaps the best feature. It allows businesses to create an automated email-based funnel that targets different audiences.
MailChimp offers a free basic plan to those with less than 2000 subscribers. This is great for small businesses that have limited marketing budgets.
MailChimp's detailed analytics tools allow you to see which subscribers opened your emails, which links were most clicked on, how many potential leads unsubscribed, as well as how your industry average compares.
MailChimp also allows you to create Instagram and Facebook ads. You can follow the simple steps of the platform's intuitive interface. You can either target your existing audience, social media users, or leads who have visited your website, or both.
Pricing plans: Free plan = $0 / Essentials = $11 per month / Standard = $17 per month / Premium = $299 per month. Additional charges may apply if you send more than the prescribed amount of email or contact information to your plan.
This free Google web service is considered the best and most innovative in analytics tools, and the pioneer in digital marketing analytics. It tracks website performance and gathers visitor insights.
Google Analytics helps you to identify patterns and trends in visitors' interactions with your website pages. It integrates seamlessly with many applications including Google Ads and Salesforce Marketing Cloud.
This free digital marketing tool is often used by small and medium-sized retailers to increase customer retention, drive website traffic and improve their marketing campaigns. Google Analytics can be used effectively to reveal top sources of traffic and track goals (like purchase) and provide valuable insights.
The extensive collection of pre-made dashboards and reports that users have created makes it easy for you to start, or to make your own. To receive emails when your website hits a milestone in marketing, you can set up custom data alerts.
Pricing plan: Basic = Free The 360 plan comes with advanced features and costs $12,500 per Month or $150,000 annually.
Ahrefs helps improve a website's search engine optimization health. Although Ahrefs is mainly known for its backlink authority checker, the tool also offers tools for keyword research, link building, rank tracking, competitor analysis, and site audits.
It allows you to see the search traffic of your competitors, as well their keywords used in search engines. You can also see what keywords they are spending money on for paid ads.
This SEO tool has one of the best features. It performs site audits and checks everything, from keywords to links.
Ahref's Keyword Explorer, unlike other keyword research tools shows clicks for search results beyond search volumes. This can be used to determine if a keyword is worth targeting.
It also provides suggestions for keyword research based on matching terms', related terms', and search suggestions'. Ahrefs Content Explorer helps businesses to find potential partners, low-competition topics and link-building prospects.
You can reverse engineer the content marketing strategies of your competitors using its search engine and site analytics.
Pricing plan: Lite = $99/month / Standard = $199/month / Advanced = 339/month / Enterprise = $999/month
This online advertising platform was developed by Google and has been in existence for more than 20 years. Advertisers can bid to display ads, service offerings, product listing, or video ads to users via search engines, non-search sites, and mobile apps.
Google Adwords' main advantage is its ability to quickly generate leads and traffic through pay-per-click campaigns. Nearly every time you see digital ads promoting a company's landing pages as the first, second or third result in a Google search result page, it is most likely a Google Adwords PPC advertisement.
Email marketing ROI is very lucrative ($1 spent = $36-$42), so being able to place native Gmail Ads with Google AdWords allows you to reach more prospects through your inbox. Google updates its algorithms regularly to show the most relevant search results. You'll get lots of qualified traffic.
Google Ads is a great way to get qualified traffic to your website while customers search for similar products and services to what you offer. You can increase website traffic, get more phone calls, and increase in-store visits with this powerful digital marketing tool.
Pricing plan: Your ads are displayed on the platform for free and you only pay when someone clicks them. Depending on the keyword, the cost per click can range from $1 to $50. You can spend as little as or as much as your budget will allow.
Canva is the best graphic design tool. It was founded in 2012 and used to create social media graphics as well as documents, posters, presentations, and other visual content. Drag and drop is all you need to create graphics.
This is the perfect content design solution for companies without a design team. You can create social media posts, and much more, from your tablet, phone or desktop. It is used by more than 30 million people each month to create social media posts, marketing materials, presentations, and other content.
Subscribe to the paid Pro version to get access to its brand kits. This allows you to store all your branding materials, including fonts and color schemes, in one place. You also have unlimited access to 75,000,000 stock photos, as well as the ability to schedule social media posts on Twitter, Facebook and LinkedIn.
Pricing plan: The Canva Pro Plan is $12.99/month or $9.99 for an annual billing.
ClickUp is a cloud-based collaboration tool and project management software that's suitable for all industries and sizes. It can support process, time, task, collaboration, reporting, and other activities.
This digital marketing tool is used by Uber, Booking.com and Google to increase workplace productivity. It has a simple interface that's easy to use for the average user.
You can update, move, or change multiple tasks in one click. It is a time-consuming and tedious process. The toolbar makes it easy to choose multiple tasks and adjust them. You can even assign projects to groups.
It offers the majority of its functionality free of charge, unlike other digital marketing tools. You can add unlimited members and complete unlimited tasks, without having to pay a dime. Only paid users have access to special features such as unlimited storage or unlimited guests with permission.
Pricing plan: Basic = Free / Unlimited = $5/Month / Enterprise = Price on Request
All in One SEO (AIOSEO), a WordPress plugin that improves search engine optimization, is used by more than 3 million WordPress site owners. It is easy to use and suitable for beginners. The Setup Wizard guides you step-by-step through the process and then automatically selects the best SEO settings.
It is one of the most powerful SEO tools for WordPress users. It integrates with social media platforms such as Facebook, Twitter and Pinterest so that you can control how your thumbnails and content look. It integrates with WooCommerce to help businesses improve their eCommerce rankings.
This is the digital tool you need to enhance local SEO, Video SEO and robots.txt sitemaps. It also allows for on-page analysis and schema snippets. All in One SEO allows you to easily edit title and meta description of individual posts, check on page readability, preview content marketing material in search engines and social media platforms, and make changes to the titles and meta descriptions.
Pricing plan: Basic version = Free, Premium Version = Between $49-$200 per Month
Ubersuggest is similar to other online SEO tools. It analyzes keywords, backlinks and domain data in order to give an accurate picture of their value and competition. This digital marketing tool is free and shows keyword search volume, CPC, and competition data.
Ubersuggest, a digital marketing tool for anyone with little or no SEO knowledge, is very easy to use. It allows you to increase your content's Google ranking. There are many digital marketing tools that offer advanced analytics. However, these tools charge for the information they provide, while Ubersuggest Chrome extension is free and provides fair data.
Pricing plan: Basic Chrome extension = Free / Individual = $12/month / Business = $20/month / Enterprise = 40/month
BuzzSumo is a content marketing tool that's regarded as the best in the world. It allows users to search for popular content by topic. BuzzSumo allows you to search for the content with the highest number of shares, links, or comments.
It can help you track backlinks, monitor brand mentions, and identify key influencers within your niche. BuzzSumo is able to assist you at every stage of the content development process. This includes the creation of topics and ideas.
It will also show you which social media platforms are the most popular and when to post to them. It is used by over 20 000+ marketers to instantly show social shares, links and content influence.
Pricing plan: Basic = free / Pro = $99 per month / Plus= $179 per month / Large = $299 per month
Semrush is a digital marketing tool that does everything. It can be used for keyword research, SEO site audits and site positioning.
This digital marketing tool provides a lot to a marketing team. It can help you identify trends, find links-building opportunities and determine how your company compares against the competition. You can also discover how difficult it is to rank for certain keywords.
The must-have Keyword Magic Tool provides a comprehensive list of related search terms, along with their search volume, search trend and target cost-per click. It also offers SERP features, as well as a detailed description of the keywords. You can add new keywords to your list to allow for more advanced analysis when you find them.
This SEO tool is especially useful for content creation as well as for PPC ads.
Pricing plan: Pro = $119.95 per month / Guru = $229.95 per month / Business = $449.95 per month
Jasper, formerly known as Jarvis, is a content marketing tool that can read and create content in more than 25 languages. Jasper includes over 50 templates that can be used to improve copy and generate new ideas five times faster.
Jarvis was developed by some of the best SEO and Direct Response Marketing professionals in the world. It is used by Google, IBM and Airbnb's marketing specialists to create blog articles, social media posts and website copy.
Jasper AI is a digital marketing tool that combats writer's block and produces superior SEO copy. It's great for both novice and experienced digital marketers. Jasper AI is the digital marketing tool that will automate content creation.
Pricing plan: Starter mode is $29/month, Boss mode $50--$279+/month, depending on how many words are needed.
Yoast, another popular WordPress plugin, is primarily used for SEO. It has been used by millions of marketing teams to increase website rankings in major search engines. Yoast helps with technical SEO problems that can hinder online marketing efforts.
The advanced content analysis tools allow website owners to understand keywords density, readability difficulty, title, meta descriptions, targeted keyword, and many other factors. Yoast makes it a priority to improve content with poor SEO.
Yoast will notify search engines if your content has changed if you have a Google Search Central Account. This allows them to index and rank the content accordingly. It can manage keywords and submit sitemaps.
Pricing plan: Basic = Free / Yoast costs $99 to $841.50 for ten sites.
Slack is a popular tool that allows you to communicate across different platforms and devices. It is a collaboration tool that can be used by professionals for all purposes.
Slack's greatest advantage is its central communication. It can be divided into channels to make topics more visible and assign the right team members. Slack can be used in conjunction with Google and Microsoft apps. It is also compatible with many other industries such as finance, engineering, education, and media.
Pricing plan: Basics = Free / $6.67/month / Business = $12.50/month / Enterprise = Price on Request
MarTech tools will benefit any business, no matter its stage. We can help if you are busy or don't have time to manage your marketing. Ahitechno Digital Marketing Agency utilizes the most effective digital marketing tools to increase organic traffic and revenue. We will help you create a strategy that gives you a competitive edge online.
Top 10 Best Digital Marketing Tools for 2025
Digital marketing tools by strategy
Virtual reality has emerged as the most effective and competent solution in recent years. Virtual reality will become an important part of marketing campaigns by 2025, according to MarketsandMarkets, as its market grows from $7.9 billion in 2018 to $53.6 billion in 2025.
.5 marketing tools that will make your life easier
SEO stands for Search Engine Optimization, and it is the process of improving a website's technical configuration, content relevance, and link popularity so that its pages are more easily found, more relevant, and popular in response to user search queries, and thus rank higher in search engines.
.SEM (search engine marketing) is a digital marketing strategy for improving a website's visibility in search engine results pages (SERPs).
.Semrush is a comprehensive toolkit for increasing online visibility and uncovering marketing insights. Marketers who work in the following services can benefit from our tools and reports: SEO, PPC, SMM, Keyword Research, Competitive Research, Public Relations, Content Marketing, Marketing Insights, and Campaign Management are some of the services available.
.Semrush's advantages over Ahrefs
Semrush is a much better value than Ahrefs if you plan on doing a lot of backlink or keyword research every day. Semrush has a lot of data on not just SEO but also PPC, so it's a better option than Ahrefs if you want a tool that covers both.
.Ahrefs is primarily used to assess the link profile, keyword rankings, and SEO health of a website. Keyword research for Google, YouTube, and Amazon can also be done with Ahrefs. Many people use Ahrefs to find content that has performed well on a given topic (in terms of social shares and/or links).
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