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If you place an advertisement on Pinterest you are able to benefit from its more than 430 million active monthly users. From its daily users, around 80% have discovered a brand or product that is on the site.
Understanding the ways in which Pinterest advertising functions can aid you in capturing more ready-to-shop shoppers and, consequently create more leads and sales for your company. It's safest to say that Pinterest is an important social media platform that to not be missed.
Once you've figured out the reason why Pinterest is so useful Let's look at how to begin using Pinterest advertising. In the beginning, I'll go over the various types of ads that you can make on Pinterest.
5 Pinterest ad types you need to know
Pinterest has a wide range of different ad formats you can select from to promote your business. It's crucial to be aware of the different types before choosing the one (or one) that you'll be using for your advertising campaigns.
1. Standard Pins
The primary kind of Pinterest advertisement is that of the Standard Pin. It looks similar to the regular pin, but it has a an image that is square or vertical or picture.
You'll see these ads on your Pinterest feed, as if they were normal pins. The main difference is that they include the "Promoted" label on the lower right of the pin.
2. Video Pins
Then we can look at the promotional video pins. These pins are like the standard pin, with the exception that it replaces the images by the video.
Be aware that viewers typically browse with their audio off So your video content needs to be able to be understood without sound.
3. Carousel ads
The second type of Pinterest advertisement is the carousel advertisement. The thing that makes the carousel advert is the fact that you can select multiple images to display in one ad and each image lets the user to select a new link as well as a title and description.
This is especially useful for you if you have multiple products or services you're promoting.
4. Shopping Pins
The next option comes the pin for shopping that allows you to connect to a catalog or a website to advertise your merchandise.
You can include a variety of information about your product to maximize the chances of conversion.
5. Collections ads
Collections ads allow you to mix videos and images to display your products. They are comprised of a primary asset, and several secondary assets, as well as the numerous other elements that appear when someone hits the ad.
Pinterest ad targeting options
Like any other type of marketing, it's essential to ensure you're targeting the right audience. When you design your Pinterest marketing campaigns you have the option of or connect with people who have a familiarity with your brand or people who haven't previously interacted with you.
Your options for targeting your audience are:
- People who have had a look at your site or engaged through your pins
- Users who behave in a similar way to your audience
- People who use Pins on specific topics.
- Users who are searching using specific words
You can narrow your focus by using demographic information such as gender, device type, place of residence, and even language. Be aware of those who will benefit the most and would be interested in your business should they see an advertisement for it. It isn't a good idea to reach more than you need to and waste your time and money on those who never be customers.
How to set up a Pinterest ad
First of all, you must have an account with a business in order to start your Pinterest advertisements.
After that then you can begin creating your campaign.
Your campaign's goals should align with the business goals you wish to accomplish.
After you've established an Obective, you'll be asked to establish your campaign's plan, budget, target options, and much more.
Once all that's been put in place and you've created or selected a pin and landing page that you'd like to use in your ad, you'll run your ad, and then track its performance.
Do not be afraid to make adjustments if you feel your advertisement isn't working that you'd like it.
How do you ensure that you receive an effective return on your advertising investment? Begin by following the following few suggestions in this video.
3 tips to drive conversions with Pinterest advertising
While creating an advertisement on Pinterest is relatively easy however, it is not going to instantly result in conversions. It is essential to follow the best techniques to improve your outcomes!
Tip #1. Test your ads (and make adjustments)
You can't be sure what types of ads result in the highest conversion rates until you have tried them. Particularly in the beginning, test different kinds of ads and evaluate the outcomes.
Eliminate or reduce the number of ad formats which aren't performing and boost spending to the types that do. You might find that a mixture of different kinds is the most efficient.
Tip #2. Make your ad content valuable
Your ad will compete with regular pins on the feed of users. Make it clear to users why they should visit your ad as well as your company over others. This goes beyond the visuals. The message of your advertisement must be helpful and relevant to the users so that they can see the most effective outcomes.
Tip #3: Focus on branding
Whatever type of ad you are running, you must be focused on building a solid image on Pinterest. Be sure that your images are clearly labeled and the videos showcase your brand within the first few seconds. This means adding specific color or design to your advertisements and whatever else your company is famous for. This ensures that even the viewer only sees your ad for a moment it's still recognizable that it's from you.
Get started with Pinterest advertising
Pinterest is an application that can provide many benefits to both you and your business. With its wide range of customizable advertising options and targeted capabilities it's an easy decision to include Pinterest to your marketing tools for digital.
You can now start your Pinterest advertisement campaign or contact us to have it launched for you!
 A Complete Guide.webp)
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