20 Effective Ways to Grow Your Email List

1. Create unique email content.

Do you want to keep your existing customers and let them aid in expanding your email list? Create unique email content. When your email content is enjoyable, insightful, informative, and valuable, people will anticipate receiving them, and are more likely to share the emails onto their network. This will help you increase your visibility and also gain new subscribers.

2. Encourage subscribers to share and forward your emails.

Add social sharing buttons as well as include an "Email to a Friend" button in the marketing email you send out. In this way, you'll be able to reach the recipients' colleagues, friends, and networks, thereby expanding your contacts list. At the bottom of your email, add the "Subscribe" CTA as a simple text-based link so that people who receive an email can sign-up also sign up.

3. Segment your email lists by buyer persona.

People who receive emails are more likely to open emails that are tailored to their interests. Therefore, the use of various kinds of subscriptions for an email to deliver specific content to different segments of your customers is something to consider.

If you can create several types of targeted subscribers, you'll increase the likelihood that your visitors will choose to sign up for any of the types. Actually, marketers who employed segments in their campaigns reported as high in the range of 760% growth in the revenue.

4. Reinvigorate a stale email list with an opt-in campaign.

Have you got an old list you think is largely degraded? Create an attractive opt-in message and email it to the old list. It will invite them to opt-in again If they'd like and also promise to delete all contacts that do not respond.

While it might be odd to eliminate people from your email list in order to expand them, sending messages to people you know are active can increase the efficiency of your email delivery and increase the chances of sharing your email with people who are not part of your database.

5. Add an opt-in link to your employees' signatures.

Hyperlinked email signatures may lead people to a landing site where they can sign-up for your email list. In addition, if you're having a conversation via email with them, then signing up for additional emails could be an easy next step.

6. Create a new lead-generation offer.

Create a gated lead-generation campaign, such as an ebook that is free, and then host it on the landing page, which requires visitors to enter their email address to download the ebook.

7. Create a free online tool or resource that requires sign-up.

Tools that can be found online can make the lives of your customers simpler, particularly if the only thing they need to do is sign-up by providing an email address. For instance, we've designed many free programs, such as the Website Grader, for capturing email addresses.

8. Create additional bonus content.

Some content with gated access is beneficial to the website's visitors. In order to entice their attention, you must offer them free content before they can access it. Start with a blog article that provides basic advice about a subject. You can after which, you can offer bonus content that includes more sophisticated information, which they can access by providing their email address on an email sign-up page.

9. Promote an online contest.

Utilize your social media profiles to organize a prize that will require contact details to be entered. Your followers can be enticed to visit your website and register with their email addresses.

10. Promote a lead gen offer on Twitter.

Create a Twitter campaign to advertise an ebook or other free publication to your followers. It requires an email address in order to purchase.

11. Use Pinterest to promote gated visual content.

Pinterest hosts visual content that draws users to sign up for more of it. Make use of this and advertise your visual content that is gated on the site, so users want to learn more about you and submit their email addresses to receive top-quality content.

12. Make your email newsletter the theme of your profile cover photo.

Cover photos for your Facebook profile can be a fantastic way to highlight something particular, particularly your newsletter. If you can create a top-quality image that draws people's attention to its value, it can be a great way to entice people to sign up with your email address to get more value from the information you provide.

13. Add an email button to your business profile.

An easier method to receive user emails is to put an email button on your page for business. This feature is mostly used to address customer support issues to allow customers to contact you with assistance. It also offers the possibility of further nurture of leads by asking customers who would like to sign up to receive additional emails.

14. Share newsletter previews on your profile.

Making a Facebook post that highlights the contents of your newsletter is a fantastic method to draw the attention of your customers and convince them to join your mailing list. The readers will be able to see a glimpse of what you can offer; they'll be keen to know more and sign-up to keep generating value for your company. In this article, it is possible to include an invitation to the sign-up page to facilitate a fast registration.

15. Promote content through Facebook that requires an email address to access.

Promote content on Facebook posts to encourage users to sign up for email notifications to gain access. It could be such as a book that is gated, participating in a contest or giveaway, or even telling users that subscribers who sign up for emails get first access to the latest products.

Make sure you add social sharing buttons on your thank-you and landing pages for your customers to share with their networks.

16. Add engagement features to your YouTube videos.

The end screens sometimes referred to as video outros, are a method that YouTube allows creators to prompt viewers to take further actions when they finish a video, for example, clicking an image of your website or watching a different film on the channel. Since they can be utilized to increase interest from your audience, you should consider the addition of links to your sign-up landing page in your final cards to build your list of subscribers.

17. Use your header and images to promote your email newsletter.

Get leads to sign up by putting the link to your landing page for sign-ups within your channel's header. This image will appear at the top of your profile. If your banner is attractive and well-designed, as well as attracts attention to your offer, viewers will be attracted to it, which puts the CTA hyperlink in the direct line of view.

18. Promote your emails in your video descriptions.

Your YouTube description of your videos talks about the content of your videos so that viewers know what they're about to see. Each description you write may contain distinctive aspects, and it's still worth including your landing page for email sign-up hyperlink in each one of them.

19. Share posts that lead users to click the call-to-action email link in your bio.

Although you shouldn't post posts that directly state "Give us your email," it is certainly possible to see results from sharing posts that invite users to provide their contact information.

For instance, you could promote a contest and let the participants know that they can sign up by clicking the hyperlink in the bio of your website and then submitting the email address. In another instance, if you upload a video on the use of your product to help users, you can encourage them to sign-up because your emails will provide more details on the best ways to use your products.

20. Use the swipe-up feature to share your landing page.

In the event that you own an Instagram Business profile and have more than 10k subscribers, then you can include a clickable link in your Stories which followers can access by tapping on the Story.

This is a great opportunity to post the hyperlink to your registration form or other offers on your site that gathers emails in exchange for something of value, such as a free trial. It is also possible to use this feature to hyperlink to an informative blog post or leads generation offers that your readers will be eager to sign up for.