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Here are some of the most common mistakes to avoid while writing an email-based marketing campaign.
In HubSpot's State of Email Marketing 2020 survey, 46% of emails are opened by mobile devices. Seventy percent of users are likely to ignore emails that are not mobile-friendly.
In addition, 20% of users will remove emails that don't look great on their mobile devices. It's obvious: not optimizing for mobile devices is an expensive error.
The tone is everything. No one wants to be targeted by a salesperson. Therefore, plan your content carefully and know this simple rule of thumb. Write relevant written, well-optimized content that is optimized and helpful.
Important tip: Make sure that 90% of your content is for informational purposes and only 10 percent of it promotional Consider that to be as one of the most critical emails newsletter best practices.
Lack of images and other interactive features in your newsletter won't aid in retaining attention. Instead, use GIFs as well as memes that give value and character in your email.
One of the essential email best practices for newsletters is to include a call-to-action (CTA). Don't forget that, and readers will not be able to figure out what they should do, which could result in a decrease in CTR.
Certain technical glitches could cause problems for your email campaigns, like sending your newsletters using an address like @norepply or @donotreply.
Another issue can be found in the 41 percent that marketers do not improve their preheaders either by making it blank and using exactly the wording in the subject. In case you are finding these technological components too overwhelming, consult an experienced email marketing service supplier.
According to a study conducted by Microsoft according to a study by Microsoft, the average attention span of humans is just eight seconds. While we've said that providing informational material is best but you must also keep it brief and concise. The majority of readers will not read long paragraphs of text and go to the next message that arrives in their inbox. Marketing services that are targeted can aid you in trimming down your text to improve its appeal to the reader.
When you design newsletters, your objective is to boost awareness, stimulate interactions with your readers and inspire people to read more. Here are some helpful suggestions that are in line with best practices in email newsletters:
Your subject lines serve as your lure to get readers to click your email. Do not use the same old templates over and over. Try to be creative and change the format with each email blast.
Avoid using words that sound like "free," "limited time," "reminder" and "act now." Instead make use of action words or phrases that inspire excitement, but not come to appear aggressive. For instance, depending on your field and your purpose words such as "enjoy," "learn," "save," and "improve" are positive and can be a good sign without being demanding.
Then, you can personalize your subject lines and use relevant and targeted keywords. Finally, you should edit the subject lines to ensure clarity. Working with professional email marketing service providers aids in your research and customization.
As we mentioned earlier, the most compelling newsletters for email are optimized for mobile. Oberlo states that the online mobile device traffic share has increased between 6 and 56 percent by 2021. The best practices recommend using the best single-column layout. Make sure the design is clean and straightforward so that people know where to put their attention.
* Use more prominent visuals
Try using larger fonts and other visual elements to ensure that readers are able to see your content, even if they're using smartphones with smaller screens.
* Leverage responsive design
Make sure you choose a responsive design that can be scaled so the content will fit on different sizes of screens. Make sure to use concise copy and avoid vast chunks of text. Please don't send emails that contain images. The majority of users cannot view pictures on their smartphones by default. Instead, think about how to design an email newsletter specifically for smartphones using the help of targeted marketing via email.
Always test user experience (UX) before sending the email. Your recipients must be able to use interactive elements like form fields, expanding specific sections and clicking crucial hyperlinks. Preview your content on different devices before sending it.
Remember the attention span of 8 seconds of your audience? Keep your sentences in your email content to 20 or fewer words so that your readers remain engaged. Each email's content should be simple and focused on one subject at the maximum.
* Read the length of text
Remember that most people have to go through over 80 emails a day. They're not able to go through 500 words of text. The HubSpot research data indicates that keeping email lengths of 200 words or less is the best way to get the desired outcomes. This is the optimal length for the highest quality email newsletters.
Make sure you use large fonts so that your text will appear fantastic regardless of the size screen your readers are using. Do not over-crowd your web page by filling it with words (or images or images, for that matter). Instead, design your text to allow readers to quickly look up the information they need.
Make use of visual hierarchy when writing your text. For instance, the most critical text should have bigger size fonts and an alternative color if required. The aim is to make the essential font stand out.
* Maximize whitespace
Utilize whitespace effectively. Make whitespace around the most critical parts in your newsletter that you wish people to recall. Consider using the simple principle "less is more."
* Be mindful of fonts.
The research suggests that Arial or Helvetica are the top fonts for newsletters sent via email. They're simple to view on all devices and are the most popular fonts online. But, a variety of fonts can aid in attracting attention to specific aspects of your message.
Take a look at the following points:
* Make use of Helvetica to design headings and other promotional items.
* Arial for body text because everybody is more familiar with it.
* Times New Roman for your selling points
Test A/B with every email marketing campaign. Utilize a professional newsletter service to help determine the most effective for your company.
Incorporate colorful elements into your newsletters. Colors trigger emotions and feelings from your readers. In particular, a study has shown that blue arouses feelings of loyalty and trust. The color orange is associated with joy, and green is associated with growing, money and freshness. Ask an expert mailer service to discover the colors best suit your business.
Visual and graphic elements help keep readers engaged. But, they shouldn't take up 30 % (or more) of your publication's space. If they're not, they'll appear as spam.
Keep these in mind:
* Embed GIFs, videos and GIFs when needed.
Make use of GIFs in a strategic way for announcements of new products
* Add an infographic to help make information easier to digest
Consider this case study as an example:
Thrive Internet Marketing Agency formulated an efficient, mobile-friendly and image-optimized marketing email to our customer, Image 3D. A new content template was created, which maximized using a single-column layout to create a Father's Day campaign.
In this instance, the text and image are part of an order of content that directs readers' eyes towards the essential elements in the magazine. The images, colors, and other visual elements create a compelling narrative that entices readers to sign up.
This targeted email marketing campaign resulted in the following outcomes:
* 116,894 emails delivered
* Total number of emails opened: 55,468
* The conversion rate of emails was up by 128 percent
* Total orders increased by 142%
This is all the evidence that you require. Working with an experienced marketing agency for email is an excellent way to get immediate results.
Explain the error in clear and concise language. Let customers know what has been fixed and any action they need to take. Provide a sincere apology. Offer reassurance the issue will not happen again.
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